Gaya APA

Shimp, T, A. (1997). Advertising, promotion and suplemental aspects of integrated marketing communications (6, cet 1.). New York: The Dryden Press.

Gaya MLA

Shimp, Terence, A. "Advertising, promotion and suplemental aspects of integrated marketing communications". 6, cet 1. New York: The Dryden Press, 1997. Buku.