Gaya APA
KARTAJAYA, H.
(2000).
The 22 Immutable Laws of Branding
.
Jakarta:
PT. Gramedia pustaka utama.
Gaya MLA
KARTAJAYA, Hermawan.
"The 22 Immutable Laws of Branding".
Jakarta:
PT. Gramedia pustaka utama,
2000.
Buku.