Gaya APA

SCHIFFMAN, L, G., KANUK, L, L. (1994). Consumer behavior (5th ed.). New Jersey: Prentice-Hall International.

Gaya MLA

SCHIFFMAN, Leon, G.., KANUK, Leslie, Lazar. "Consumer behavior". 5th ed. New Jersey: Prentice-Hall International, 1994. Buku.