Gaya APA

PERREAULT, W, D., McCARTHY, E, J. (2006). Essentials of marketing : (10th ed.). Boston: McGraw-Hill Irwin.

Gaya MLA

PERREAULT, William, D.., McCARTHY, E., Jerome. "Essentials of marketing :". 10th ed. Boston: McGraw-Hill Irwin, 2006. Buku.