Gaya APA
CRAVENS, D, W., PIERCY, N, F.
(2006).
Strategic marketing
(
8th ed.)
.
Boston:
Irwin McGraw-Hill.
Gaya MLA
CRAVENS, David, W.., PIERCY, Nigel, F..
"Strategic marketing".
8th ed.
Boston:
Irwin McGraw-Hill,
2006.
Buku.