Gaya APA

CRAVENS, D, W., PIERCY, N, F. (2003). Strategic marketing (7 th.ed.). Boston: Irwin McGraw-Hill.

Gaya MLA

CRAVENS, David, W.., PIERCY, Nigel, F.. "Strategic marketing". 7 th.ed. Boston: Irwin McGraw-Hill, 2003. Buku.