Gaya APA

HAWKINS, D, I., MOTHERSBAUGH, D, L. (2010). Consumer behavior : (11th ed.). New York: McGraw-Hill Irwin.

Gaya MLA

HAWKINS, Del, I.., MOTHERSBAUGH, David, L.. "Consumer behavior :". 11th ed. New York: McGraw-Hill Irwin, 2010. Buku.