Gaya APA

ARENS, W, F., WEIGOLD, M, F. (2021). Contemporary advertising and integrated marketing communications (Ed. 16). Boston: McGraw-Hill Education.

Gaya MLA

ARENS, William, F.., WEIGOLD, Michael, F.. "Contemporary advertising and integrated marketing communications". Ed. 16 Boston: McGraw-Hill Education, 2021. Text.