Gaya APA
KOTABE, M., HELSEN, K.
(2023).
Global marketing management
(
9th ed.)
.
Hoboken, N.J.:
John Wiley & Sons.
Gaya MLA
KOTABE, Masaaki., HELSEN, Kristiaan.
"Global marketing management".
9th ed.
Hoboken, N.J.:
John Wiley & Sons,
2023.
Text.