Gaya APA

ZIKMUND, W, G., BABIN, B, J. (2010). Exploring marketing research (10th ed.). Australia: South-western Cengage Learning.

Gaya MLA

ZIKMUND, William, G.., BABIN, Barry, J.. "Exploring marketing research". 10th ed. Australia: South-western Cengage Learning, 2010. Buku.