Gaya APA

HAWKINS, D, I., MOTHERSBAUGH, D, L. (2013). Consumer behavior : (12th ed.). New York: McGraw-Hill Irwin.

Gaya MLA

HAWKINS, Del, I.., MOTHERSBAUGH, David, L.. "Consumer behavior :". 12th ed. New York: McGraw-Hill Irwin, 2013. Buku.