Gaya APA
CRAVENS, D, W., PIERCY, N, F.
(2013).
Strategic marketing
(
10th ed.)
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Boston:
Irwin McGraw-Hill.
Gaya MLA
CRAVENS, David, W.., PIERCY, Nigel, F..
"Strategic marketing".
10th ed.
Boston:
Irwin McGraw-Hill,
2013.
Buku.