<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>68</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="80420">
  <titleInfo>
   <title>Penelitian periklanan :</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>TJO, Ellys [penerj.]</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>DAVIS, Joel J.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797694531</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>RajaGrafindo Persada</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="235017">
  <titleInfo>
   <title>Aspek hukum periklanan dalam perspektif perlindungan konsumen</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SIMATUPANG, Taufik H.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979414911x</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Citra Aditya Bakti</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="115569">
  <titleInfo>
   <title>Penelitian periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>DAVIS, Joe J</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797694531</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT.RajaGrafindo Persada</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="132403">
  <titleInfo>
   <title>Manajemen periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KASALI, Rhenald</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794442429</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Utama Grafiti</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="198857">
  <titleInfo>
   <title>Periklanan Promosi:</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SHIMP, Terence A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796885174</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="214307">
  <titleInfo>
   <title>Advertising and promotion:</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>BELCH, George E.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="Personal Name" authority="">
   <namePart>BELCH, Michael A</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071180245</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="78342">
  <titleInfo>
   <title>Dasar-dasar periklanan</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>JAIZ, Muhammad</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022621720</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Graha Ilmu</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="83107">
  <titleInfo>
   <title>Strategi kreatif dalam periklanan:</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>KERTAMUKTI, Rama</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797698003</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>RajaGrafindo Persada</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="244049">
  <titleInfo>
   <title>Komunikasi dalam teori dan praktek jilid 3:</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUSANTO, Astrid S.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Binacipta</publisher>
    <dateIssued>1989</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="4936">
  <titleInfo>
   <title>Strategi perancangan iklan televisi perusahaan top dunia</title>
  </titleInfo>
  <name type="Personal Name" authority="">
   <namePart>SUYANTO, M.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797317951</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
