Contents

The Seminar

Reclaiming Qualitative Methods for Organizational Research: A Preface John Van Maanen, Editor

The Ethnographic Pafadigm(s)
Peggy Reeves Sanday

The Fact of Fiction in Organizational Ethnography John Van Maanen

Surface Data and Deep Structure: Observing the Organization of Professional Training

Donald Light, Jr. Qualitative Research Techniques in Economics
Michael J. Piore

On Studying Organizational Cultures Andrew M. Pettigrew

An Emerging Strategy of "Direct" Research Henry Mintzberg

Qualitative Data as an Attractive Nuisance: The Problem of Analysis Matthew B. Miles

Mixing Qualitative and Quantitative Methods: Triangulation in Action Todd D. Jick

Applying the Logic of Sample Surveys to Qual itative Case Studies: The Case Cluster Method Charles C. McClintock, Diane Brannon, and Stever Maynard-Moody

Quantitative versus Qualitative: The Case of En vironmental Assessment in Organizational Studies
H. Kirk Downey and R. Duane Ireland

Field Stimulations for Organizational Behavior Research
Gerald R. Salancik

Unobtrusive Measures in Organizational Theory: A Reminder
Eugene Webb and Karl E. Weick

Metaphors of the Field: Varieties of Organiza tional Discourse
Peter K. Manning

Epilogue: Qualitative Methods Reclaimed
John Van Maanen, Editor

About the Authors