Detail Cantuman
Pencarian SpesifikBuku
NEW models for mass communication research
1. Application of Signaled Stopping Technique to Communication Research
RICHARD F. CARTER, W. LEE RUGGELS, KENNETH M. JACKSON, and M. BETH HEFFNER
2. Community Issues, Conflict, and Public Affairs Knowledge
PHILLIP J. TICHENOR, JANE M. RODENKIRCHEN, CLARICE N. OLIEN, and GEORGE A. DONOHUE
3. Decision-Making and Mass Communication:
A Conceptual and Methodological Approach to Public Opinion
ALEX S. EDELSTEIN
4. Children's Information Processing of Television Advertising
SCOTT WARD and DANIEL B. WACKMAN
5. Marketing Communication and the Hierarchy-of-Effects
MICHAEL L. RAY
6. Coorientational States and Interpersonal Communication
W. BARNETT PEARCE and KEITH R. STAMM
Ketersediaan
31103060238610 | 001.5 New n | Gedung Baru Lantai 3 (Koleksi Lama) | Tersedia |
Informasi Detil
Judul Seri |
sage annual reviews of communication research, vol
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No. Panggil |
001.5 New n
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Penerbit | Sage : Beverly Hills., 1973 |
Deskripsi Fisik |
307 hal.: ilus., tab.; 24 cm.
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ISBN/ISSN |
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001.5
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Informasi Lainnya
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Judul asli |
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DOI/URL |
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Versi lain/terkait
Tidak tersedia versi lain