Buku

NEW models for mass communication research



1. Application of Signaled Stopping Technique to Communication Research
RICHARD F. CARTER, W. LEE RUGGELS, KENNETH M. JACKSON, and M. BETH HEFFNER

2. Community Issues, Conflict, and Public Affairs Knowledge
PHILLIP J. TICHENOR, JANE M. RODENKIRCHEN, CLARICE N. OLIEN, and GEORGE A. DONOHUE

3. Decision-Making and Mass Communication:
A Conceptual and Methodological Approach to Public Opinion
ALEX S. EDELSTEIN

4. Children's Information Processing of Television Advertising
SCOTT WARD and DANIEL B. WACKMAN

5. Marketing Communication and the Hierarchy-of-Effects
MICHAEL L. RAY

6. Coorientational States and Interpersonal Communication
W. BARNETT PEARCE and KEITH R. STAMM


Ketersediaan

31103060238610001.5 New nGedung Baru Lantai 3 (Koleksi Lama)Tersedia

Informasi Detil

Judul Seri
sage annual reviews of communication research, vol
No. Panggil
001.5 New n
Penerbit Sage : Beverly Hills.,
Deskripsi Fisik
307 hal.: ilus., tab.; 24 cm.
Bahasa
Inggris
ISBN/ISSN
-
Klasifikasi
001.5
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Informasi Lainnya

Anak judul
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Judul asli
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DOI/URL
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