Penggayaan APA

SHIMP, Terence A.. (1993). Promotion management & marketing communications (3rd ed.). Philadelphia: The Dryden Press.

Chicago Style

SHIMP, Terence A.. Promotion management & marketing communications. 3rd ed. Philadelphia: The Dryden Press, 1993. Buku.

MLA Style

SHIMP, Terence A.. Promotion management & marketing communications. 3rd ed. Philadelphia: The Dryden Press, 1993. Buku.

Turabian Style

SHIMP, Terence A.. Promotion management & marketing communications. 3rd ed. Philadelphia: The Dryden Press, 1993. Buku.