Part I International Protection of Consumers: trends and challenges: Dan Wei, Consumer Protection in the Global Context: the Present Status and Some New Trends -- Ana Candida Muniz and Hector Santana, The UN Guidelines for Consumer Protection: review and next -- Gail Pearson, The UNGCP Guidelines – Some Comments -- Fabiana D´Andrea Ramos and Vitor Hugo do Amaral Ferreira, Common Law and International Consumer Protection in the Global Orbit of Consumption -- Louise Teitz and David Stewart, International Consumer Protection and Private International Law -- Maria Goretti Sanches Lima, The Supranational Organizations’ initiatives aimed at protection of tourists. Why international conventions are needed? -- Yu Ying, Chinese Approaches to Reform Consumer Protection law: Substantive Law and Conflict Law -- Alberto do Amaral Junior and Luciane Klein Vieira, International Consumer Protection in Mercosur -- Claudia Lima Marques, 25 Years to Celebrate: Horizons reached by the 1990 Brazilian Consumer Protection Code and horizons to come, especially on the international protection of consumers -- Thierry Bourgoignie, Regional Integration and Consumer Safety: An Emerging Concern in the Gulf Region -- Part II Financial crisis and consumer protection: James Nefh, Consumer Credit Regulation and International Financial Markets: Lessons from the Mortgage Meltdown -- Hector Santana, The International Financial Crisis and the Protection of the Brazilian Consumer -- Luke Nottage, Free Trade Agreement and Investment Treaty Innovations to Promote More Sustainable Financial Markets for Consumers -- Dan Wei, Financial Consumer Protection in China: country report -- Gail Pearson, Current Issues for Consumer Protection Law in Australia -- Part III National and regional consumer law issues: helping the economic development: Claudia Lima Marques, Relations Between International Law and Consumer Law in The Globalized World: Challenges and Prospects -- Amanda Flávio de Oliveira, Economic development, capitalism and Consumer Law in Brazil: rejecting the argument for "legal paternalism" -- Bruno Miragem, The Illegal and Abusive: Proposals for a Systematic Interpretation of Abusive Practices in the 25 Years of the Consumer Defense Code -- Adalberto Pasqualotto, Children, Consumption and Advertising: Brazil’s Point of View -- Gail Pearson, Further Challenges for Australian Consumer Law -- He Shan, The Emergence and Development of Chinese 3.15 Anti-Counterfeiting -- Roberto Augusto Castellanos Pfeiffer, Real Estate Under Construction, Consumer Law and Development -- Walter José Faiad de Moura and Leonardo Roscoe Bessa, Real Estate Consumer Credit: a New Side to Vulnerability -- Antonia Espíndola Longoni Klee, Consumer Protection in E-Commerce in Brazil: The Updating of the Consumer’s Protection Code -- André de Carvalho Ramos, The right to be forgotten and the indirect control of consumer databases -- Yixian Zhao, Regulation and Supervision of Internet Finance and Consumer Protection in China -- Káren Rick Danilevicz Bertoncello and Clarissa Costa de Lima, Overindebtedness in Mercosul Countries: An Overview -- Johannes Doll and Rosangela Cavallazzi, ‘Withholding Credit’ and Elderly Overindebtedness -- Diogenes Faria de Carvalho, Consuming, Consumption and Over-Indebtedness in (Hyper) Contemporaneity.This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. It has been accepted to act as an observer not only when the UNCTAD was updating its guidelines, but also at the Hague Conference on Private International Law. The book includes the contributions of various Committee members in the past few years and is a result of the cooperation between the Committee members and experts from Australia, Brazil, Canada and China. It is divided into three parts: the first part addresses trends and challenges in international protection of consumers, while the second part focuses on financial crises and consumer protection and the third part examines national and regional consumer law issues.