Preface -- 1: Introduction -- 2: Print Media, Electronic Media, Digital Media and Social Change in Thailand -- 3: Thai Buddhism, the Mass Media and Culture Change in Thailand -- 4: Practicing Postmodern Journalism in Thailand -- 6: Emotional and gender literacy on Thai Media -- 7: Democracy, online communication, and the right to freedom of expression in Thailand -- 8: Advertising, Controls, and Consumers Rights in Thailand -- 9: Tourism, online communication and environmental sustainability in Thailand -- 10: Conclusion.This book features research papers that examine a host of contemporary issues in Thailand. Coverage includes culture, gender violence, tourism, human trafficking, environmental and ecological issues, sustainability and the sufficiency economy, the (mis)handling of elephants, and more. It features a sociological and anthropological perspective with a dash of communication for sustainable social change. The papers investigate the various phases of communication technology and its impact on cultural change in the country. They explore the use of social networks and privacy issues as well as ethical journalism in the contexts of Thai Buddhism, Thai culture, and other enabling environmental factors. The contributors focus on documentary research of both quantitative and qualitative data on Thai social change as a consequence of globalization and digital technology. They first provide a general overview of social media and communication in the country. Next, the authors go on to explore the specifics of digital communication. This includes a look at its impact on the various ways of Thai communication given politico-economic and religious influences.