E Book

Leveraging Mobile Media



Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .


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Informasi Detil

Judul Seri
-
No. Panggil
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Penerbit Physica-Verlag : Verlag, Heidelberg.,
Deskripsi Fisik
XII, 270 p. 17 illus.online resource.
Bahasa
English
ISBN/ISSN
9783790816334
Klasifikasi
658.8
Tipe Isi
-

Informasi Lainnya

Anak judul
Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Judul asli
-
DOI/URL
https://doi.org/10.1007/b139034

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