Detail Cantuman
Pencarian SpesifikE Book
Leveraging Mobile Media
Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .
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Informasi Detil
Judul Seri |
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No. Panggil |
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Penerbit | Physica-Verlag : Verlag, Heidelberg., 2005 |
Deskripsi Fisik |
XII, 270 p. 17 illus.online resource.
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Bahasa |
English
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ISBN/ISSN |
9783790816334
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Klasifikasi |
658.8
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
1st ed.
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
Valerie Feldmann.
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Informasi Lainnya
Anak judul |
Cross-Media Strategy and Innovation Policy for Mobile Media Communication
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Judul asli |
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DOI/URL |
https://doi.org/10.1007/b139034
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Versi lain/terkait
Tidak tersedia versi lain