Part I: International Trade: Perspectives on Politics and Place -- Chapter 1. Protecting Geographical-Origin-Brands Abroad: The Geneva Act of the Lisbon Agreement (Matthijs Geuze) -- Chapter 2. The Geneva Act of the Lisbon Agreement: Controversial Negotiations and Controversial Results (Daniel J. Gervais) -- Chapter 3. The Global Struggle Between Europe and United States Over Geographical Indic…