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Crisis Management in the Food and Drinks Industry: A Practical Approach
The anatomy of a crisis -- Protecting your brands and reputation -- Preparing for the unthinkable -- The Internet—a two-edged sword -- Tactics to avoid being caught off-guard -- Product tampering—a constant threat -- Issues tracking and management -- Meeting the media -- Do I need help? -- Sources of technical help -- The powers of enforcement authorities -- Managing a crisis -- Diet and he…
- Edisi
- 2nd ed.
- ISBN/ISSN
- 9780387289212
- Deskripsi Fisik
- XX, 264 p.online resource.
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah