Buku

NEW models for mass communication research

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1. Application of Signaled Stopping Technique to Communication Research
RICHARD F. CARTER, W. LEE RUGGELS, KENNETH M. JACKSON, and M. BETH HEFFNER

2. Community Issues, Conflict, and Public Affairs Knowledge
PHILLIP J. TICHENOR, JANE M. RODENKIRCHEN, CLARICE N. OLIEN, and GEORGE A. DONOHUE

3. Decision-Making and Mass Communication:
A Conceptual and Methodological Approach to Public Opinion
ALEX S. EDELSTEIN

4. Children's Information Processing of Television Advertising
SCOTT WARD and DANIEL B. WACKMAN

5. Marketing Communication and the Hierarchy-of-Effects
MICHAEL L. RAY

6. Coorientational States and Interpersonal Communication
W. BARNETT PEARCE and KEITH R. STAMM

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Ketersediaan

Informasi Detail

Judul Seri

sage annual reviews of communication research, vol

No. Panggil

001.5 New n

Penerbit

Beverly Hills : Sage., 1973

Deskripsi Fisik

307 hal.: ilus., tab.; 24 cm.

Bahasa

Inggris

ISBN/ISSN

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Klasifikasi

001.5

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

KOMUNIKASI MASSA--PENELITIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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