Introduction: About the ECC and This Report -- E-Merging Media: The Future of Communication -- Changing Media -- Changing Technology -- Changing Society -- Changing Rules.After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by dig…
INTRODUCTION -- Unique Features of the Book -- Practical Strategies and Research Base -- An Interdisciplinary Approach -- A “Paper Mentor” Purpose -- A Transitions Perspective -- A Career-Wide Purpose -- Rationale for the Book -- Expectations for Publishing -- Increases in Educational Attainment -- Needs of Academic Authors -- Qualifications of Instructors -- Audience for the Work -- Organi…