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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Dühring, Lisa.
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Reassessing the Relationship between Marketing and Public Relations
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Dühring, Lisa.

State of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.Lisa Dühring reconstructs the relationship between public relations and marketing research on a…

Edisi
1st ed.
ISBN/ISSN
9783658180348
Deskripsi Fisik
XVII, 318 p. 2 illus.online resource.
Judul Seri
-
No. Panggil
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