1. Introduction -- 2. New Challenges for the Artist Enterprise -- 3. Cultural Products -- 4. The Economic Footprint of Artist-Enterprises -- 5. A Permanent and Polymorphous Figure -- 6. Fitting Artistic and Economic Dynamics -- 7. Trust as a Market Driver -- 8. Challenge of attention, Curse of liquidity -- 9. Organizing A Creative Process -- 10. Markets and Networks -- 11. Conclusion: The Artis…