Chapter 1. Mega-Events and Mega-Ambitions -- Chapter 2. 1988 Summer Olympics and the Rise of South Korea and Seoul -- Chapter 3. Daejeon Expo '93 and Paving the Way for Future Development Aspirations -- Chapter 4. 2002 FIFA World Cup and Rebranding of South Korea -- Chapter 5. Pyeong Chang 2018 Winter Olympics -- Chapter 6. Conclusions – the Art of Using Mega-Events for Development.This book …