Introduction: Gender in the post-Fordist Urban -- 1. Urban theory: Feminist Urban Studies and the Urban Gender Revolution -- 2. Imagineering: Social Engineering through Gendered Mythmaking -- 3. Planning: Attracting Women and Children as New Urbanites -- 4. Social Policy: Targeting Women in Urban Policies – Producing Subject-Positions -- Conclusions: the City as a Potent Muscleman in Pink Sti…