JURNAL ILMU SOSIAL ALTERNATIF, Vol. X, No. 2, Desember 2009, ABSTRAK : The 2009 legislative general election is new era of the general election in Indonesia. Law No.10/2008 about the General Election Implementation mandates the General Election Commission (KPU) to socialize or distribute information about the general election implementation to the society. This study describes the content Kedaulatan Rakyat, Bernas and Harian Jogja. The sample of this study is compiled from daily issues (on the socialization of the general election) of the three newspapers. By a clusters sampling methods, the sample is selected from news on the socialization of the general election from March 1 to April 8, 2009(n=26 news units from the three newspapers). The findings of this study describes that the KPU has a minor role in socializing the general election to the society. It is the society who has a major role in socializing the general election. ...