E Book

A Critical Discourse Analysis of South Asian Women's Magazines

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- Chapter 1. Introduction -- Chapter 2. Orienting the reader – the legacy of colonialism and cultural imperialism -- Chapter 3. The Aesthetics of beauty – commodification -- Chapter 4. For the woman who wants the world – commodified feminism -- Chapter 5. East meets West – cultural hybridity -- Chapter 6. Men’s voices in women’s magazines -- Chapter 7. Readers’ responses – multi-vocal expressions of identity -- Chapter 8. Conclusion.This intriguing book applies Critical Discourse Analysis to a range of South Asian women’s lifestyle magazines, exposing the disconnection between the magazines’ representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women’s magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior ‘Other’, women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants’ attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women’s Studies, Anthropology, Sociology, Media, Communications and Cultural Studies. Linda McLoughlin is a senior lecturer in the English Department at Liverpool Hope University, UK. She specializes in Language, Gender and Sexuality and Critical Discourse Analysis. She is the author of The Language of Magazines (2000) and has appeared on BBC radio talking about her research.

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Ketersediaan

Informasi Detail

Judul Seri

Palgrave Studies in Language, Gender and Sexuality

No. Panggil

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Penerbit

London : Palgrave Macmillan., 2017

Deskripsi Fisik

IX, 263 p. 4 illus. in color.online resource.

Bahasa

English

ISBN/ISSN

9781137398789

Klasifikasi

306.44

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st ed.

Subjek

Sociology.
Communication.
Discourse analysis.
Gender Studies.
Sociolinguistics.
Ethnicity.
Ethnicity Studies.
Media Studies.

Info Detail Spesifik

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Pernyataan Tanggungjawab

Linda McLoughlin.

Versi lain/terkait

Lampiran Berkas

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