E Book

Communicating Genetics

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Chapter 1 Introduction: Visualizing Genetics for Public Readers -- Chapter 2 The Photographic View: Observational Record and Symbolic Excess -- Chapter 3 The Microscopic View: Miniscule Science and Art -- Chapter 4 The Illustrated View: Iconic Explanations and Figurative Metaphors -- Chapter 5 The Code View: Cracking the Genetic Code of Life -- Chapter 6 The Graph View: Navigating Big Data Science -- Chapter 7 The Structural View: 2D Realities and 3D Possibilities -- Chapter 8 Conclusion.This book examines the visual representations used in the popular communication of genetics. Drawing upon public science communication theories, information design theories, and social semiotics, the book offers both in-depth analyses and high-level synthesis of how genetics is visualized for the U.S. public from the early 20th century to the present. Individual chapters focus on six visual genres: photographs, micrographs, illustrations, genetic code images, quantitative graphs, and molecular structure images. Han Yu challenges readers to consider the significance of these images we often take for granted, including their historical contexts, scientific backstories, information richness, stylistic choices, economic motivations, and social implications. In doing so, the book reveals the complex cognitive, affective, and social-cultural factors that both shape and are shaped by these images. The book will be particularly useful to scholars of public science communication and visual communication, practitioners of science communication, and scientists from a range of related life science disciplines. .

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

London : Palgrave Macmillan., 2017

Deskripsi Fisik

XI, 271 p. 73 illus.online resource.

Bahasa

English

ISBN/ISSN

9781137587794

Klasifikasi

303.483

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st ed.

Subjek

Science education.
Technology—Sociological aspects.
Life sciences.
Science and Technology Studies.
Life Sciences, general.
Human genetics.

Info Detail Spesifik

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Pernyataan Tanggungjawab

Han Yu.

Versi lain/terkait

Lampiran Berkas

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