E Book

Process-based Strategic Planning

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The idea of strategic planning -- Strategies, strategic planning and success potentials -- The development of strategic planning -- Assessment of strategies -- The process of strategic planning and the resulting documents -- Strategic documents as the result of strategic planning -- The process of strategic planning -- The strategic analysis and planning toolbox -- Strategy project planning and strategic analysis -- Project planning -- Strategic analysis -- Developing corporate strategies -- Defining the strategic businesses -- Assessing relevant industries with the help of competitive intensity models -- Determining strategic objectives with the help of portfolio methods -- The corporate strategy development process -- Developing business strategies -- Generic business strategies -- Specifying business strategies at the level of the market offer -- Specifying business strategies at the level of resources -- The business strategy development process -- Defining the implementation measures and assessing and approving the strategies -- Defining the implementation measures -- Final assessment of strategies and strategy implementation measures -- Formulating and approving the strategic documents.A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: .,

Deskripsi Fisik

XXIV, 380 p. 137 illus.online resource.

Bahasa

English

ISBN/ISSN

9783540273424

Klasifikasi

658

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

3rd ed. 2005.

Subjek

Management.
Organization.
Planning.

Info Detail Spesifik

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Pernyataan Tanggungjawab

by Rudolf Grünig, Richard Gaggl.

Versi lain/terkait

Lampiran Berkas

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