E Book

Leveraging Mobile Media

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Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Verlag, Heidelberg : Physica-Verlag., 2005

Deskripsi Fisik

XII, 270 p. 17 illus.online resource.

Bahasa

English

ISBN/ISSN

9783790816334

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st ed.

Subjek

COMPUTERS.
Theory of Computation.
Industrial management.
Management science.
Media Management.
Social sciences.
Economics.
Social Sciences, general.
Economics, general.
Economic policy.
R & D/Technology Policy.
Marketing.

Info Detail Spesifik

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Pernyataan Tanggungjawab

Valerie Feldmann.

Versi lain/terkait

Lampiran Berkas

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