E Book

The Business Idea

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and Summary -- Entrepreneurship as a competency -- Creative market insight -- The window of opportunity -- Creation of the business concept -- Entry barriers to markets -- Strategies for market entry -- The positive influence of competitors -- Entrepreneurship and business ideas in the embryonic market.Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

Berlin, Heidelberg : Springer., 2005

Deskripsi Fisik

VI, 226 p.online resource.

Bahasa

English

ISBN/ISSN

9783540269595

Klasifikasi

658.4092

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st ed.

Subjek

Management.
Entrepreneurship.
Leadership.
Business Strategy/Leadership.
Marketing.

Info Detail Spesifik

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Pernyataan Tanggungjawab

Soren Hougaard.

Versi lain/terkait

Lampiran Berkas

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