Abstract -- Introduction -- Chapter 1 The Context of Chinese Advertising Development before and after 1978 -- Chapter 2 Review of the Literature -- Chapter 3 Methodology and Research Design -- Chapter 4 Analysis of Profiles and Visual Discourse -- Chapter 5 Verbal Discourse Analysis -- Chapter 6 Conclusion -- Bibliography -- Appendices.This book reflects the chronological changes in Chinese cul…
Chapter 1: Introduction -- Chapter 2: Research Development -- Chapter 3: Research Design and Methodology -- Chapter 4: Findings from Fieldwork -- Chapter 5: Developing Inclusive Teaching Strategies -- Chapter 6: Conclusion.This book presents empirical findings that reveal various teaching strategies and responses from two sub-cultural groups of students, i.e. local Hong Kong and Mainland studen…
Chapter 1 Introduction -- Chapter 2 Review of literature on Planning for Language -- Chapter 3 Singapore: The contextual background -- Chapter 4 Review of literature on the Speak Mandarin Campaign (SMC) -- Chapter 5 Quantitative analysis: Reported language use and attitudes -- Chapter 6 Qualitative analysis: Views towards the Speak Mandarin Campaign -- Chapter 7 Conclusion.This book makes an or…
- Chapter 1: Introduction -- Chapter 2: The linguistic expression of motion in language -- Chapter 3: Motion event descriptions a recurrent topic in Spanish discourse -- Chapter 4: Motion events in the speech + gesture interface -- Chapter 5: Investigating learner sensitivity to the path conflation in L2 Spanish -- Chapter 6: Sensitivity to the path conflation in written L2 Spanish -- Chapter 7…
- Chapter 1. Introduction -- Chapter 2. Towards a Sociolinguistics of Scientific Production -- Chapter 3. Pierre Bourdieu: view points and entry points -- Chapter 4. The sociolinguistics of science: the longue durée -- Chapter 5. Contemporary academia in transformation -- Chapter 6. Habitus as fields made flesh -- Chapter 7. Discussion: two axes of comparisons -- Chapter 8. Concluding remarks.…
- Chapter 1. Overview of the Book: The Status of EAP and the Identity of the Practitioner -- Chapter 2. The Wider Context of EAP: Neoliberalism, Globalization, Social Movements and Higher Education -- Chapter 3. The Origins and Nature of EAP -- Chapter 4. Entering the Field of EAP -- Chapter 5. Developing EAP Practitioners -- Chapter 6. EAP Practitioners and Communities -- Chapter 7. Developing…
- PART I: THE DEATH OF ESPERANTO IN THE SOVIET UNION -- Chapter 1: The events of 1937-38 -- Chapter 2: Esperantists in the Great Purge -- Chapter 3: The emergence of Soviet patriotism -- Chapter 4: International correspondence -- Chapter 5: Silence descends -- PART II: ESPERANTO REBORN -- Chapter 6: After the Second World War: The Great Silence in Eastern Europe -- Chapter 7: Stalin against Mar…
Chapter 1: What is involved in assessing listening? -- Chapter 2: How can test specifications help? -- Chapter 3: How do we exploit sound files? -- Chapter 4: How do we develop a listening task? -- Chapter 5: What makes a good listening task? -- Chapter 6: How do we know our listening tasks work? -- Chapter 7: How do we report scores and set pass marks?.This book examines the crucial role that …
- Chapter 1. Innovation in China: An Overview; David Nunan, Hayo Reinders, Bin Zou -- Chapter 2. Assessment for learning in English Language Classrooms in China: Contexts, Problems, and Solutions; Jun Liu, Yueting Xu -- Chapter 3. Learning to Speak in an Exam-Focused World: A Study of Independent Language Learning in China; Don Snow, Olivia Sun, Xu Li -- Chapter 4. Innovations in writing instru…