- Chapter 1. Introduction -- Chapter 2. Language Ideologies, Multilingualism, and Social Media -- Chapter 3. The Who and the What: Amounts and Types of English -- Chapter 4. The How: Interactional Functions of English -- Chapter 5. The Why: Ideology, Positioning, and Attitudes Toward English -- Chapter 6. English as a Trans-National Language.This book explores the use of English within otherwis…
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under …
This book examines sonic signals as something both heard internally and externally, through imagination, memory and direct response. In doing so it explores how the mind 'makes' sound through experience, as it interprets codes on the written page, and creates an internal leitmotif that then interacts with new sounds made through an aural partnership with the external world, chosen and involunta…
State of Research: The Academic Debate on the Relationship between Marketing and Public Relations -- The Philosophy of the Social Sciences -- The History Marketing Thought -- The History of Public Relations Thought -- New Perspectives on the Future Relationship between Marketing and Public Relations.Lisa Dühring reconstructs the relationship between public relations and marketing research on a…
Introduction -- Using Quotations: Their Argumentative uses and Their Manipulations -- Communicative Intentions and Commitments -- Establishing Commitments between Ambiguity and Misquotation -- The Strategies of Misattribution of Commitments -- Evaluating Relevance and Commitments in Rhetorical Straw Man -- Commitment and Position -- A Procedure for Assessing Complex cases of Straw Man -- Conclu…
Chapter 1. Introduction: A Legitimation Crisis of the Capitalist Market Economy?; Steffen Schneider and Henning Schmidtke -- Part I -- Chapter 2. The Legitimacy of the Capitalist Market Economy and Its Normative Foundations; Frank Nullmeier and Dominika Biegoń -- Chapter 3. Towards a Legitimation Crisis? Contours and Trajectories of National Discourses; Henning Schmidtke and Steffen Schneider …
1 Introduction -- 2. Background: Encyclopaedias and the digital revolution -- 3. Wikipedia -- 4.The outside of cognitive capitalism understood through ideology analysis -- 5. Wikipedians’ views on their activities.-6. Complement or alternative to the commons’ outside? -- 7. The ideological formations take shape.This book relates Wikipedians’ conceptions of their activities in terms of pla…
- Chapter 1. Mapping Korean Englishes in Transnational Contexts -- I. Ideologies of Korean Englishes -- Chapter 2. Sociolinguistics of Transnationalism and Issues of Language, Gender and Generation: Korean Migrant Families in Australia -- Chapter 3. Class, Competence and Language Ideology: Beyond Korean Englishes -- II. Forms of Korean Englishes -- Chapter 4. Spoken English in Korea: An Expandi…
1. The Environmental Communication under the magnifying lens -- 2. Journalism and Environment: two opposed trends which attract each other -- 3. Which shades of “green” are the new Nets of communication disseminating? -- 4. Communicating the Environment at the state of art. Ciak /Action!- 5. Communicating the Environment in the Green and Circular Economy -- 6. Communicating the Environment …
Chapter 1: Twittersphere: A Digital Spatiality -- Chapter 2: Twittersphere and Geography -- Chapter 3: Remapping Social Networking Sites in India -- Chapter 4: Mapping the Political Re/Tweet in India -- Chapter 5: The Digital Political Revolution in India -- Chapter 6: Conclusion.The book investigates political re/tweets that reveal the nature and patterns of politics and digital political revo…